Prop firm is short for proprietary trading firm: a company that lets traders use its capital in exchange for a share of the profits. In the retail version that dominates today, you do not get hired - you pay an evaluation fee, pass a rule-based challenge on a simulated account, and then trade a funded account keeping typically 70-90% of what you make.
The model matters because it removes the two classic barriers to trading seriously: capital and personal risk. Your downside is capped at the evaluation fee; the firm's risk controls - drawdown limits, consistency rules, payout gates - are what let it offer large simulated accounts to strangers.
Worked example: a $100,000 evaluation might cost €540 with a 10% profit target and a 10% maximum drawdown (figures per FTMO's published price list, checked 25 October 2026). Pass, and the same firm funds you at $100,000; your first reward carries the split, and on a 2-Step the fee comes back with it.
Not all prop firms are the same model: some sell instant funded accounts with no evaluation, and futures firms run monthly-subscription combines instead of one-time fees. The full tour is in what a prop firm is, the fee mechanics are in what prop firms cost, and side-by-side choices sit in our prop firm rankings.
For the regulatory frame around leveraged retail trading, the ESMA investor corner is the reference point.
Part of the beginner glossary cluster and the full prop firm glossary.